Action Required to Halt Plummeting Public Perception

Despite weighty reports from Public Health England, Royal College of Physicians, from Eire the Health Information and Quality Authority, from the US Truth Initiative and recently from Canada University of Victoria and News articles such as this in the Guardian  it is my contention that the battle for hearts and minds(of the general public) is losing ground quickly.

ASH UK estimated the following in 2016 here with the disturbing analysis of only 15% of the adult population believing that e-cigarettes are a lot less harmful than smoking

Other jurisdictions had similar dismal results Germany recorded 20.7% In the US ''According to the survey, 35 percent of adult smokers perceived e-cigarettes to be equally or more harmful than combustible cigarettes in 2015''. What will these figures be like in 2017? if comments sections in various media outlets are any guideline,there is little cause for optimism.

Without some immediate action from the likes of Public Health England,ASH UK,CRUK, this situation will be irreversible. 

Over the last 3 weeks we have witnessed the most concerted negative media campaign against e-cigarettes that I can recall over the last few years, whether it be reduced male potency(sperm),additional violence and burglaries,maladjusted children, philandering adults associated with e-cigarette use amongst the most bizarre claims.......endless baseless junk, BUT syndicated around the World, and as Brad Rodu recently indicated is only the tip of the iceberg of what is in the pipeline for the coming year. 

Undoubtedly Duncan Selbie, Kevin Fenton and Martin Dockrell at Public Health England are very well aware of all of these 'facts', but when are they going to counter it? 

I could waffle on about Public Health Campaigns,TV + Newspaper advertisments......... but if they wish to preserve their groundbreaking, immensely brave decision from 2015 status (to be supportive of e-cigarettes), vigorous action is required asap.